Men and the Spa - What’s In It For You?
Male spa-goers are on the rise. According to the International Spa
Association, men now make up 29 percent of all spa goers. Day spas
report that their male clientele has grown and this doesn’t just
include corporate-climbing, white-collar executives. And they’re not
just booking a basic sports massage or manicure. Men are reserving
their spot in the line of indulgement for seaweed body wraps and cocoa
body rubdowns.
But with so many services and spas to choose
from, it’s important to find a spa that caters to the male client.
Surroundings are important, as many U.S. spas have taken the initiative
to market themselves to the male population as “health retreats” in an
effort to downplay the female-only stereotype of visiting a spa.
Programs have been expanded to include activities especially geared to
men, such as golf, hiking, and other outdoor sports.
Geologix Inc. manufactures spa,
massage, skincare, and therapeutic pain relief products using a
proprietary formula featuring 34 natural minerals contained in the
ancient sea water from the famous Michigan Basin, 1400 feet beneath
Mount Clemens, Michigan — a concentration of minerals higher than that
found in any known body of water in the world. The company’s Mineral
Essentials line focuses on spa, skin care, and massage products to
moisturize and provide anti-aging protection for great skin, while their
AcheAway Therapeutic Health Products provide an alternative pain relief
solution for aches and pains associated with arthritis, muscle fatigue
and a variety of other conditions.
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